If you’re marketing software on blogs, make sure that they have good security, not only that you will be able to gain trust among your customers, but you will also be able to protect them, too. WordPress alone is a very...
Read MoreSoftware launches can be a scary business… I am just in the works of launching a new software title. Can’t reveal much at the time but below you can read some of the marketing material or head over to the launch site...
Read MoreWe have added a lot of new links to our Software Marketing Directory. But it is in no way complete and I would appreciate any suggestions to great software marketing resources online. It doesn’t necessarily need to be...
Read MoreMicrosoft’s new operating system Vista was launched last week. According to an article in Advertising Age Microsoft is going to inject US$ 500 million in marketing in 20 countries. This amounts to a whopping 6.6 billion...
Read MoreSoftwareCasa/Software Marketing Secrets has been chosen as a Beta tester for Google Website Optimizer. We have always been fanatical testers and during the fall of 2006 SoftwareCasa performed around 14 split tests of landing/...
Read MoreHello and welcome to the Software Marketing Secrets Blog. Here you will find articles, tests, discussions, notices all related to software marketing.
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