You can only do branding if you have a million dollars. Only big companies should brand their products and company. Branding is just about the graphic image or logotype.
Wrong, wrong and wrong again.
I just did a quick Internet search on the subject and the erroneous statements above are very common. The most common misconceptions are that it’s expensive, difficult and that it’s all about the looks.
Well I am here to tell you that when it comes to marketing software, building your product brand and company brand are among the most important things you can do.
I am going to do a series of posts about why and how to brand your company and your software, why this is important and what you should think about.
So what is Software Branding if it isn’t about the looks?
Wikipedia defines a brand as
“A brand includes a name, logo, slogan, and/or design scheme associated with a product or service. Brand recognition and other reactions are created by the use of the product or service and through the influence of advertising, design, and media commentary. A brand is a symbolic embodiment of all the information connected to the product and serves to create associations and expectations around it.”
I find the last part especially interesting – “a symbolic embodiment of all the information connected to the product and serves to create associations and expectations around it”.
Stephen King from WPP Group, London says: “A product is something that is made in a factory; a brand is something that is bought by a customer. A product can be copied by a competitor; a brand is unique. A product can be quickly outdated; a successful brand is timeless.” (Aaker in Managing Brand Equity, 1991)
This is the first post in a series. Let me know in the comments section below, what you think, if you have any questions, if you agree or disagree and if there is anything in particular you would like me to cover.
Hi this is Arun Kanojia from Semo Software Pvt.Ltd.
I am working on a Business development profile as a interns and wanted to know various ways of branding your software product and services.
Please e-mail me more details on effective branding techniques for software products and services.
Thank You
Hello Arun,
I wish I had time 🙂
Please follow the series on Software Branding and I will disclose as much as I have time for.
All the best,
Peter
Hi,
Thanks for the clarifications it is very good. And know we need the steps to make a professional branded software.
Best Regards
Amin
Hi this is Praveenkumar from Vinjey Software Pvt.Ltd.
I am working on a Business development profile as a interns and wanted to know various ways of branding your software product and services.
Please e-mail me more details on effective branding techniques for software products and services.
Thank You
Hi,
I am working on a Business development profile as an execitive and wanted to know various ways of branding your software product and services.
Please e-mail me more details on effective branding techniques for software products and services.
Thanks & Regards
Nishant Singh
NIKISA Consultancy Services Pvt. Ltd.
Bangalore
Hello my self aswin ramakrishnan working as a businuss development profile for solution. as part of me i am working in a solution domain and i whish to receive some of the branding technique we can use in the profile
Thanks@Regards
Aswinramakrishnan
Hcl infosystem
coimbatore
I am working in a software company. My boss asked me to find ways to branding our software.
Please e-mail me more details on effective branding techniques for software products and services.
We are launching a software for a realestate industry and we need some suggestion for branding the product, where people to rember.
I request you to kindly do let me know the best idea to lauch the product and do the branding.
3stepsmedia
Nasir Shariff
Start with your values. What is it that you would like the brand to be associated with? The core values of your brand should memorable and competitive but you must also be able to fulfill these values.
Best of luck with your launch!
hello , anyone can help mw what is required to be in software marketing field . what has to get done in this job . what has to be your targets , email me on my id , if anyone can tell.
best wishes
Hi,
Thanks for the clarifications it is very good. And know we need the steps to make a professional branded software.
What I understand of Branding is making your product differntiate from the other in market. Branding alone will not help increase sales. But Popular Branding will with a rock solid product attahed to it. Windows Vista branding did not fail nor did its marketing. Both failed because the product failed.
Hello,
Please sent me more details on software Branding ( Online Branding). I will remain ever greatfull to you.
Warm regards,
Naba Jyoti