I have been working in the Software Marketing Industry for close to 10 years and I still find most of the communication in the Industry incredibly boring and stiff. I don’t even have the energy to try to understand some of the Industry newsletters I get. What are they talking about? I am guessing that the goal of the fancy technical jargon is to put me in place and to show they know what they are talking about. The only problem is that “they” end up not reaching me at all.
You say: “But I am a B2B Marketer…”
If you are selling B2B software you may feel inclined to follow industry standards and use a somewhat higher flying language, and throwing in some buzzwords is never wrong, right? Well, I am here to tell you that you’re wrong. The difference between B2B and B2C is mostly existing in university literature and when it comes to selling software your end users and clients are people. And people are people.
How are you talking to your customers and clients? What language are you using communicating about your software? Take a look at this video, it will perhaps set off an alarm somewhere in the back of your head – Mind Your Language!
Also check out the guy 1:18 into the video. Find out why he switched software…
In fact, I felt that the message of keeping it simple was so brilliantly conveyed by Google that I immediately sent out an email to all my support staff asking them to check out this video. I also asked them to think about this when communicating to our software buyers. To make it easy to understand for everyone. The people in this video may very well be clients of yours and mine. Think about that.
Until next time 😉
Peter – Software Marketing Secrets
TAKE IMMEDIATE ACTION: Ask your staff to “Keep It Simple” and ask them to check out this video:
Thanks goes out to C Collins (see our Software Marketing Directory / Software Marketing Blogs ) for alerting me about this video.