You have launched your software and started selling it online. You are actively promoting and are getting visitors and leads from different traffic generating efforts such as SEO, PPC, Banners, Shareware sites, Word-of-mouth, Resellers and other activities.
But the visitors aren’t really converting into buyers, at least not in any satisfactory numbers. Maybe 95% are leaving your website without taking any action…
So how do you know you are doing a good job?
Read on and find out how you can benchmark your conversion rates…
Digital River is the world’s largest provider of e-commerce solutions for software publishers, currently managing half of the digital downloads for the software market (according to themselves.)
A daughter company, Fireclick provides a service that you should check out, a software conversion benchmark index.
According to Fireclick you should have a conversion rate about 3.5 to four percent today, and as this is based on such a large part of the market the numbers give good guidelines of what kind of conversion rate you should have.
I would be hesitant to share my numbers with Fireclick, but the overview is free and you can check conversion rates for a full year back in time.
We have noticed that many different factors play a part in the conversion numbers. For example when you are launching a new major version of your software and are targeting previous clients you should aim for numbers in the range of 10% – 40%.
Among other factors you should take into consideration are:
- Price levels
- How well-known brand you have (company and product)
- Yearly fluctuations
- Traffic sources
- Sales cycle
- Product-/Upgrade launch
I will go into more depths on some of these factors in future blog posts.
If you are interested in improving your online software sales, take a look at my previous blog post on how to sell more software online.
We also provide a service on how to improve conversion on software publishers websites and we are currently looking for reference clients. You can contact me if you would like to know more about this service.
Until next time 😉
Peter Gillberg – Software Marketing Secrets
Iam Sorabh Mehta USA -Business Development Manager and we are leading IT -based Company in India And America ,we Have launch our new products which are very innovative to reduce the cost of Jewelery and Diamond Industry .
1)We have provided free trial to the clients and email marketing also ,though many clients have downloaded and feedback is good ,but still no queries have been generated plese tell me what i should opot to generate the sale for my company ….
Sorabh Mehta – firstname.lastname@example.org Phone:
+1-201-616-0144, India: +91-9915725658
India (Head Office)
Connoisseur Infotech Pvt Ltd (Head Office).
SCO -28 ,Top Floor, Phase-9 Mohali (Pb)- India
Connoisseur Infotech Pvt. Ltd. (Mr. Paramjit)
6666, Tidwell Rd.
Houston Tx, 77092
Dear Mr. Mehta,
The starting approach to introduce yur software is appropriate.
Now you need to have a Direct Sales team,which can go and meet the jewellers and explain them the features of the software. How they can cut on expenses by using your software.
This should be done under guidance of a experienced and provedn Direct Sales professional.
This way you can generate good business.
i have just joined a software marketing industry,here we our looking for the partners to leverage our business,we have a team of expertise in all the domains and we have done some remarkable works
can you please suggest what should i do to make clients?
what are the FAQ’s?
can you give me some good pitch up lines?
I am planning to start a web development company in India. I have got a list of good programmers and designers. We are planning to develop web solutions, web Portals, Websites,Corporate presentations, 2D animation etc. How will i generate business initially?????
hi iam Manager -Business Development looking the sales ,as regarding the sale you should always opt good manager who knows how to get works from others .
1)Always specify the targets to the team.
2)If The client is Indian usually give them Call.
Rest we discuss in brief .
Manager -Business Development
I am Jitendra Singh. I am working with good company to kwant to know about the how to sell my e-commerce base application. Which is procurement site.
Thanks & Regards,
I have started a web development company in India. I have got a teamf good programmers and designers. We are planning to develop web solutions, web Websites,software development, bulk sms etc. How will i generate business initially?????And alos we got a software product which can be useful in medical field