Software Bundle Tactics

Learn about bundled software from Linkury software marketing experts.

No doubt you know what bundled software is all about; you may have even purchased a package of different software on a whim one day due to the credibility of the main piece of software that you wanted in the package.

To explain further, bundled software is when software is included with another product – it may be hardware in the case of pre-installed software on a new computer or simply as a suite of software that comes all packaged together.

Marketing your software is all about getting your software out there and recognized as the quality product that it is.

One of the major problems with this though, especially as someone relatively new to the field of marketing software, is that the chances are that you are a new participant in a very crowded playing field, and it is not necessarily the best software in any particular field that is the most successful sales-wise.

Good marketing plays a major role in getting your software onto the computers of consumers or whatever your target market is.

There are numerous methods for marketing your software with one of the better known being software bundling. We will take a look at what is involved in this process and why it works.

Stealth Bundling

There are numerous companies out there not the size of Microsoft or Oracle who have managed to develop their own software over the years and have gathered a strong following.

As an additional way of generating revenue, they market software for other parties also. They already have an avid and existing client base with the entire marketing infrastructure in place to target buyers for different types of software and perhaps more importantly, they already have a credible name in the marketplace for providing quality products.

Bundling your software with companies like this enables you to quickly and easily penetrate a market by riding on their coattails. It will cost you in revenue share but will more than make up for it in time and money saved on the marketing front.

It will also allow you to develop your own reputation in your chosen field of expertise. In this instance, your software is bundled with that of an established and better known software company.

Super Stealth Bundling

By integrating a dynamic installer in your software, you are using another company’s software for marketing purposes yet your software remains the “main game.

A dynamic installer from a company that specializes in software marketing confers many benefits. It can place your software on the cloud with all the benefits that provides, it works from a marketing standpoint as it makes people who download the program feel as though they have purchased a quality product when they get updates without having to look for them.

And most importantly from a monetization perspective, it can generate revenues from Tier 1 advertisers whose association with your software gives it more credibility as well as revenue from downloads. From your perspective, the dynamic installer is easy to integrate and should be easy to customize to suit the look and feel of your software. A quality dynamic installer will be free to use but will cost in revenue share. In this instance, the software bundle is not perceived as a bundle in the eyes of the purchaser.

Software bundling is a proven method for marketing software. It is for this reason that it has been in existence for the time it has yet remains a valid software marketing method.