Vista Campaign Keywords

Microsoft’s new operating system Vista was launched last week. According to an article in Advertising Age Microsoft is going to inject US$ 500 million in marketing in 20 countries. This amounts to a whopping 6.6 billion impressions over the coming year. This makes it one of the largest Software Marketing campaigns in history.

Central theme of the campaign is the slogan: “The ‘WOW’ starts now” and keywords are:

  • Easier
  • Safer
  • More Entertaining
  • Better Connected

Very likely much of this campaing will be targeting the OEM market/VARs and will not be seen by the public eye. According to Microsoft as much as 80% of clients will get Vista preinstalled when buying a computer. Microsoft will also offer Vista as a downloadable product online.

For your viewing pleasure I have collected a number of the first ads/interviews and happenings promoting Vista.

Pre-launch TV Commercial

Launch TV CommercialThe “Human Billboard”Microsoft Vista Launch Party 29th of January 2007“Experience The Dawn of A New Day” CommercialVista Presentation by Bill Gates (Part 5)Generally I feel that the Vista campaign hold a very high standard so far and I am excited to see what’s coming next. Let me know what you think.

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